Carinsuranceforoneday.co.uk
Hi Dave,
I had a look over this site; here are my thoughts on it:
- Design
Not to be harsh, but the website looks like it was made by someone
who is completely new to this field. Not a patch on it's main rival,
www.carinsurancefor1day.co.uk .In my opinion, the design of
the site needs to be a bit sophisticated, so the visitor gets a
sense of authority. In this case, the design doesn’t inspire me
anything.
The navigation is basically inexistent. There is that menu on the
left side but it took me a while to actually notice that it was a
menu that points out to other pages. I think it should be visible
right away that those are links, links that point to pages
containing information, information that will eventually make your
visitor aware of the importance of an insurance, and thus convince
him to buy.
I like the top slider, but you might consider adding some captions
to some of the slides or, if you aim for the clean look, maybe add a
final slide advertising your products?
Also, the “get quotation” button is not consistent throughout the
site. It may be more visible to use different button styles, but it
just gives the impression that you’re trying to lure the visitor by
inserting colorful buttons. I think a consistent design would be
more effective.
- Content
I went through the content and I think it’s pretty decent. However,
you could adjust the formatting a bit, maybe bold a few keywords to
will help the visitor that reads diagonally notice the strong points
of your product. Here are some improvements I would make to the site:
- New design, with clear navigation and contact info right on the
first page [you can use WordPress – it is highly customizable]; you
could consider using a theme that has multiple columns, to be easy
to squeeze more information, such as testimonials, videos, etc.
- Logo that redirects to the main page – I notice there is a logo on
some of the pages; this should be set so, when you click on it, it
takes you to the main page of the site, both for easier navigation
and SEO reasons;
- Add social media integration [Facebook, Twitter, etc.]
This is my feedback on the site. I tried to be as honest as
possible, because this is what will help you make it better, not
some sugar-coating :-) I can give you additional feedback and even
help you with new content, if you want to add more to the site, as
I’ve been working on a similar project in the past. I can also
assist you on the SEO site if needed. I hope my feedback will be of
use. Good luck!
Site Design
by Dave Barnes and Colin West, 2010
Home |